The Tequila and Mexican spirits industries are complicated businesses that eat their young. The last thing brands are thinking about while wading through all that red tape is their social media platforms. Social Media planning and programming should be their first thought. In the Social Media Marketing Playbook for Tequila and Mexican Spirits, new revised and expanded edition, you'll get straight talk about the whys, hows, and exactly what tequilas and agave spirits brands should be doing with their social media and comprehensive checklists for each social network to keep brands on track. While this book is aimed at brands and their social media management teams, it also provides invaluable advice to bloggers, influencers, distillers, importers, liquor stores, bars and restaurants for growing their Mexican spirit based platforms. Lisa Pietsch is the Managing Partner at Tequila Aficionado Media and Tequila Aficionado Magazine. Tequila Aficionado has been publishing spirits industry news, Mexican spirit reviews on tequila, mezcal, sotol, bacanora, raicilla, agave spirits and other Mexican spirits, and interviews with growers, distillers, brand owners and brand ambassadors throughout the Mexican spirits industries for the past 20 years. Having seen so many brands fail for overlooking their social media management and marketing while growing Tequila Aficionado's organic reach to millions of Mexican spirit aficionados, Lisa is in a unique position to share her expertise and provide step-by-step instructions on how to succeed at your brand's social media.